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Brand Strategy & Identity
Before a single visual gets made, we get precise about who the brand is for, what it stands for and why anyone should care. Everything downstream, from naming to guidelines, has to trace back to that positioning.
What's included
Brand positioning
Naming & verbal identity
Visual identity systems
Brand guidelines
How we approach it
01
Discover
Audience, category and competitive research to find the real gap.
02
Position
A positioning statement the whole business can rally behind.
03
Design
Naming, voice and visual identity built from that positioning.
04
Document
Guidelines that keep the brand consistent as the team grows.
