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Media Planning & Buying
Independent, channel-agnostic media planning that puts budget where the audience actually is, not where it's easiest to buy. TV, OOH, print and digital, planned as one system.
What's included
Media strategy
TV, OOH & print buying
Budget allocation modeling
Vendor negotiation
How we approach it
01
Model
Budget allocation modeled against the outcome, not the channel.
02
Negotiate
Vendor terms negotiated independently, in the client's interest.
03
Buy
TV, OOH, print and digital bought as one coordinated plan.
04
Reconcile
Spend tracked against delivery, not just booked against a plan.
